Published Paper Details:

Tanamera Indonesia Coffee grew into a coffee shop that carries the vision of advancing Arabica Coffee and Indonesian coffee farmers. Tanamera Indonesia Coffee was born in 2013 with one dream to make Indonesia famous for its special coffee and Tanamera Indonesia Coffee's mission is always to provide the best that Indonesia has to offer, such as the red volcanic soil from which we got the name Tanamera Indonesia Coffee, the archipelago has fertile and fertile soil, perfect for growing specialty coffee. Since it was first established, all of its coffee is 100% from Indonesia where they work with local farmers. From the land in the plantation, to the coffee cup, Tanamera Coffee is present in every step and process. The purpose of this study is to determine the effect of Atmospherics, Food Quality, Service Quality, Cost on Brand Preference through Customer Satisfaction. The benefit of this research is to increase knowledge and to find out how much influence Atmospherics, Food Quality, Service Quality, Cost have so that it can increase customer satisfaction and ultimately Brand Preference. This research is a causal research, using quantitative methods assisted by the statistical program SPSS 22.0. Data collection was carried out by distributing questionnaires with the snowball sampling technique to 155 respondents who had the characteristics of 62 female respondents and 93 male respondents who were mostly aged 18-35 years, domiciled in Surabaya, had purchased food or drinks from Tanamera Indonesia Coffee. The results of this study indicate that Brand Preference has the greatest influence on Satisfaction. Food Quality is the independent variable that has the biggest influence in shaping Customer Satisfaction and ultimately Loyalty