Published Paper Details:

Smart phone manufacturing and marketing is a growing sector in Maharashtra. In the recent years a domestic market for smart phone products has developed as consumers are more and more concerned for adopting new technology. Growing consumer concern for safe and healthy operations by using smart phones . Environmental awareness, especially in larger cities has shifted the demand towards alternative products. Different labeling programs for "smart phone" were established. Our lifestyle has changed in this fast paced world as compared to few decades ago. Today, more and more people are caught up in an endless cycle of buying and throwing away, seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Demand towards products is driven by convenience and habit which in returned is hard to change. Truly consumers has little knowledge of the link between their purchasing choices and the environmentally consequences . he Main objective of the study to study the consumers behavioral pattern of rural consumers of smart phone Products to understand the sustainability of rural market.