Published Paper Details:

Impact of social media platform like Face-book, Tweeter, Linked-in, Blogs and Instagrametc. have been a primary vehicle for the promotion of businesses as it allows consumers engage in a discussion about a product or service which they like or intend to purchase and this influences behavior especially among youth.The most important role of social media has changed e- market by way of how consumers and marketers communicate. Consumers in social media have the power to influence other buyers through reviews of the product or services used.Consumers are also influenced by other psycho-social characteristics like;income, company presentation or brands presence on social network, demographic variable likeage, sex, income etc.method of payment and type of store online or physical. Social media tools have influenced more consumer shopping behavior especially among youth over the last 3-4 years especially after COVID -19 crisis. The aim of the paper is to review the study of impact of social media on online shopping behavior of apparel and its accessories among youth. For this paper secondary data have been used and researcher has tried to review studies on online shopping behavior which has already done.