Published Paper Details:

Indian serials are way too popular among Indian female audiences. There are characters in Indian serials who are really very far from reality. The one who is good is very good, and the bad one is too bad. There is no normal or real life in Indian serials. Indian serials set the criteria for an Indian woman in an imaginary world. Serials have changed the image of Indian women. Every single character is a representation of either goodness or evil. Two extreme sides are often seen in the daily soaps. There are serials like Sasural Gendha Phool and Agle Janam Mohe Bitiya. Hi Kijo, Balika Vadhu, Anupama, Meet, etc. dramatically target the issues of our society. But on the other side, serials like Kumkum Bhagya, Kundali Bhagya, Yeh Rishta kya Kehlata Hai, Sauraal Simar Ka, Nagin, etc. are irrational and for no reason are liked by a huge audience. There are tracks in these serials that are really difficult to digest. Reason, logic, and rationality are far away from these serials. There is no contribution from such serials to society. Multiple marriages, deaths, rebirths, and plastic surgery--moreover, nobody ages in these serials; in fact, every twenty years, the characters become more beautiful and stylish. Women are identified as vamps or heroines only by their appearance. If the woman in serials dresses well or keeps herself in good shape, she is understood to be a bad woman, a negative character, or an enemy of the heroine, like Kavya, Komolika, Maya, Sherlin, Tanu, etc. Undoubtedly, there are shows that have messages for a primarily orthodox society, but that is not the case with all the serials. There were serials in the Indian television industry that were misogynistic. And Ekta Kapoor has changed the scenario to make it misandrist. The Indian television industry has produced a number of serials that have nothing to do with reality. Indian serials also promote superstitions in the audience.