Published Paper Details:

The COVID-19 pandemic has significantly altered many aspects of life, particularly trade and industry. The global consumer buying pattern has undergone significant alterations as a result of this unheard-of economic crisis. Whether they purchase physically or online, consumers each have their own preferences. A few elements that influence whether a consumer chooses to purchase physically or online include the feel and touch of the goods, quick satisfaction, and delivery times. The COVID-19 pandemic outbreak disrupted the whole supply chain, and the virus's modes of transmission, lockdowns, and social distance standards may have changed consumer preferences about grocery shopping practises. By investigating the elements that affect consumers' decisions to buy both offline and online during the pandemic, this research aims to explore the likely shift in consumer preferences brought on by the Covid-19 epidemic. In terms of demographics and other elements that may affect customers' purchasing habits, this study article analysed the substantial differences between consumers' shopping behaviours.