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  Published Paper Details:

  Paper Title

A STUDY ON THE EDU-MARKETING STRATEGIES OF INTERNATIONAL SCHOOLS

  Authors

  Prathigna R,  Dr VImalnath V,  R Mrinalini

  Keywords

edu-marketing, consumer perspective, acquisition, social media

  Abstract


Education marketing employs various strategies to reach and engage students, instructors, and families. Utilizing digital channels like email, online content, social media, and sponsored search is crucial in today's digital world. It improves revenue and reduces costs per lead. Social media marketing connects with parents and students on platforms like Instagram, Facebook, and Twitter. Concise and attractive web content aligned with the institution's narrative is important. Effective marketing strategies are essential for promoting educational apps in the competitive market. Education marketing encompasses school, higher education, digital, social media, and app promotion, attracting students, building brands, and aiding educational choices. Utilizing education marketing effectively ensures competitiveness and meets target audience needs

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2307081

  Paper ID - 240643

  Page Number(s) - a695-a700

  Pubished in - Volume 11 | Issue 7 | July 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Prathigna R,  Dr VImalnath V,  R Mrinalini,   "A STUDY ON THE EDU-MARKETING STRATEGIES OF INTERNATIONAL SCHOOLS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 7, pp.a695-a700, July 2023, Available at :http://www.ijcrt.org/papers/IJCRT2307081.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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