Published Paper Details:

CSR is an integration of business operations and values, whereby interests of all stakeholders including investors, customers, employees, the community and environment is reflected in company's policies and actions. In this direction , Canara bank one of leading bank in banking Sector with 6,212 branches and 9,395 ATMs, serving more than 7.4 crore customers has focused on the disadvantaged, marginalized and excluded sectors of the society. The founding principles of the Canara Bank enunciate the commitment towards the Society, particularly rural welfare, which prompted the bank to implement innovative and need based rural development programs. Through Canara Bank Centenary Rural development Trust the bank is involved in self employment promotion among the Rural Youth by imparting skill based training and extending need based post training assistance, exclusive vocational programmes for Rural Women, Artisans, enabling and equipping the urban poor through Digital Drive, programs for differently able persons and displaced persons etc. The present study is focused on the initiatives taken up by Canara Bank in skill development and training programs in rural area. The Trust has floated 26 Canara Bank Rural Self Employment Trai ning Institutes, 3 Canara Bank Institute for Artisans and 5 Canara Bank Institute for Information Technology for urban poor. This paper is focused on contribution of Canara Bank in skill development in rural areas through its training programmes.