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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
A STUDY ON MARKETING ANALYTICS OF FMCG COMPANIES
Authors
Nagesha R, Dr.R.Thimmarayappa, Anandkumar G
Keywords
Marketing Analytics, FMCG, Behavioral Dynamics
Abstract
Data driven decision making has become a one-stop solution to most of the organizational problems. Understanding behavioral dynamics is always a herculean task for marketing managers. The scope of marketing analytics is widening day by day because of the value it carries along. It offers us a feasible solution to analyze the present data and to predict the future trends. Qualitative and quantitative data analysis helps the organization to make strategic decisions. Marketing analytics in the fast moving consumer goods sector has become crucial because they are not only sold in large quantities, but also low priced and non-durable. To tackle cut-throat competition an organization should consider every aspects of marketing and design a model for possible solutions. The present study attempts to understand the theoretical aspects and conceptual models of marketing analytics in the fast moving consumer goods sector.
IJCRT's Publication Details
Unique Identification Number - IJCRT2305916
Paper ID - 236359
Page Number(s) - h492-h499
Pubished in - Volume 11 | Issue 5 | May 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Nagesha R, Dr.R.Thimmarayappa, Anandkumar G, "A STUDY ON MARKETING ANALYTICS OF FMCG COMPANIES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 5, pp.h492-h499, May 2023, Available at :http://www.ijcrt.org/papers/IJCRT2305916.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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