Published Paper Details:

The high demand for furniture in Indonesia, especially from wood-based materials, is a threat to forest resources because wood is taken from forests, which if it is continuously taken will cause a lack of wood resources in the future so the risk of environmental pollution arises. Therefore, to prevent this risk from occurring, the circular economy concept is here to replace the take-use-dispose concept to take-use-reuse. However, for the successful implementation of the circular economy, companies and consumers must participate in it so that the circular economy concept runs perfectly and in balance namely, consumers can contribute by using 4R products (reuse, remanufactured, repair, and recycle). Therefore, the purpose of this study is to find out what factors can increase consumer behavior in participating in a circular economy using The Theory of Reasoned Action (TRA) approach. Respondents in this study are furniture consumers in Indonesia with a total of 541 respondents. This research was processed using PLS-SEM with SmartPLS 4.0 software. The results of this research show that attitudes, environmental awareness, and information drivers factors are positively and significantly related to intentions; perceived environmental knowledge and environmental concern are positively and significantly related to attitudes; perceived economic risk and perceived aesthetic risk have a negative and insignificant effect on behavioral intentions; intention has a positive and significant effect on behavior.