Published Paper Details:

This study examines the impact of TV food advertisements on the eating habits of children in Tirupur city. The research aims to identify the frequency of exposure of children to food advertisements, their attitudes towards such advertisements, and the impact of these advertisements on their food choices. A sample of 200 children between the ages of 7 and 12 years from various schools in Tirupur city was selected for the study. Data was collected through a structured questionnaire, and the results were analyzed using descriptive statistics and chi-square tests. The findings suggest that TV food advertisements significantly influence the food choices of children and contribute to unhealthy eating habits. The study recommends that parents and caregivers should monitor and regulate the exposure of children to food advertisements, and the government should implement regulations to restrict the advertising of unhealthy foods during children's programming.