Published Paper Details:

Investment is a key activity performed by individuals to save their earnings from the present consumption to generate wealth. The number of variables will influence investment decisions. In the present scenario, an investor's behaviour is playing a more significant role in making investment decisions. So this research paper focuses on a behavioural dimension i.e. the pattern of investment made by the IT Employees towards selected investment avenues i.e. Equity investments, Mutual funds, Insurance, Provident fund, Term deposits, Postal savings products, Government bonds, Real estate, and Gold. The paper investigates their pattern through primary data i.e. with a questionnaire based on a random sampling technique, where 70 questionnaires were sent to the emails randomly. Among them, 64 responses were received and analysed. The paper throws light on previous research also for which secondary data was collected through doctoral theses, articles and websites. Finally, the results revealed that less than 10% of the savings are invested by the employees. Large numbers of employees are investing monthly, semi-annually and annually. SIPs (Systematic Investment Plans) of Mutual funds, Term insurance, Fixed deposits, Provident fund, Residential property & Jewellery are the types of investments that are opted more in number among the selected investment avenues taken for the study. In the end, the Chi-Square results have shown that there is a significant relationship between socio-economic background of IT employees and the type of Investment Avenues opted for.