Published Paper Details:

This study aimed to investigate consumers awareness of green marketing and their willingness to purchase environmentally friendly products. Using a sample of 100 respondents from various regions. Environmentally friendly products, recyclable and biodegradable packaging, energy-efficient processes, and improved pollution controls are just a few examples of the various components of green marketing. Additionally, the study found that the impact of human activities on the environment was the most important factor that influenced consumers attitudes towards environmental issues. The hypothesis of the study is to test the awareness of the green marketing, willingness to buy the green product, satisfaction level of the respondents, frequency of buying the green products. Overall, the study suggests that companies should promote the benefits of eco-friendly products and ensure that they are competitively priced to encourage consumers to purchase them.