Published Paper Details:

The world has become a worldwide village as a result of the customers' increasing demands and complexity in their day-to-day activities, and this has revolutionized the banking sector as technology has become a catalyst for quick changes in banking. Insurance and financial services industry. With the advent of technology-enabled banking channels (TEBS), the banking sector has undergone a radical change, enabling consumers to conduct their banking transactions online and without the need for real presence. The present research used a questionnaire survey technique to gather information from a sample unit of 100 participants selected using basic random sampling. Following statistical testing of the premise, discussions were held to achieve useful findings. The purpose of this paper is to describe customer satisfaction analysis and results based on presumptions made to determine the relationship between customer satisfaction and customer reliability. It also looks at the proposed relationships and examines the applicability of modern financial practices