Published Paper Details:

The hospitality sector is quite diverse and includes a wide range of categories and industries, including the hotel business, aviation, food and beverage, travel, and tourism, to mention a few. There is a greater requirement from management and industry professionals to understand how guests choose hotels to stay in and what are the dominant decision-making criteria as a result of the hospitality industry's and the hotel sector's strong expansion in recent years. In addition, this study's objective is to thoroughly examine and examine the literature on the aspects that social media marketing influences. In addition, despite years of research, it appears that we still know very little about how guests choose their hotel accommodations and the key hotel characteristics because this topic may be subjective and challenging to analyze. This is also influenced by the fact that the majority of earlier studies concentrated on choice attributes rather than the actual decision-making process; consequently, this paper will attempt to investigate a wide range of literature in order to establish best research practices and make suggestions for future studies. This essay also looks at literature on hotel-related topics and client decision-making, both of which are crucial in the rapidly expanding hospitality sector.