Published Paper Details:

The significance of digital marketing has grown over time in the current digital era as a method to provide clients with innovative properties for education, engagement, and the sale of goods and services. Millions of people's everyday lives are gradually being impacted by digital marketing via mobile and social media, which is expanding into the typical social media activities that foster customer interactions. Companies turned to digital marketing as a logical response to take advantage of and profit from the increased consumer focus on the Internet. Businesses, hospitals, schools, professional groups, councils, and NGOs (Non-Governmental Institutions) are just a few examples of the many organizations that employ digital marketing as part of their marketing strategy and deployment plans to address challenging market issues. They promote the use of machine learning technology to overcome those circumstances. Sentiment analysis is one of several types of analytics that many businesses use today to better understand and respond to what consumers think about them and their goods in digital marketing. Business companies will rely increasingly on machine learning technologies and other mining approaches in the future for analyzing dynamic data.