Published Paper Details:

: Rapid change is being witnessed in terms of consumption patterns globally which is forcing the organisations to respond to such changes. The present-day organisations, therefore, need to be very dynamic and agile. The present article focusses on the concept and practice of agile organisations by describing the key features and substantiating them by presenting a case. The emerging trends in India like mounting applicability of digital technology, strategic cooperation among rivals, arrival of Industry 4.0, data sharing, ecosystem business model etc. are reshaping the economy's dynamics. Smooth transition from traditional organisations into living organisations is one of the best options to overcome the disruptive trends. Thus, it is needed to be agile maintaining the trade-off between stability and dynamism to create value for the stakeholders by establishing a network of teams which are capable of fast decision making. It portrays such factors which are inevitable for any organisation to be agile. A case study of Amazon India has been taken to understand the dynamics of agility cooperation and digitalisation in today's changing scenario.