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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A study on antecedents of Green Consumption behavior in emerging economy
Authors
Dr. Arun Kaushal, Lakshay Jindal, Ayush Gupta
Keywords
Environmental Responsibility, Environmental Concern, Price Sensitivity, Green Consumption, Green Marketing
Abstract
In recent years, research on the factors influencing green consumption has made significant progress. However, little research has examined the impact of consumers' environmental responsibility on green consumption, how this effect was mediated by environmental concern, and how this effect was moderated by price sensitivity, particularly when consumers pay close attention to both personal and environmental interests at the same time. Using the mediation of environmental concern and the moderation of price sensitivity, this study examines the effect of environmental responsibility on green consumption. Data from 680 Chinese customers were gathered using the questionnaire survey approach via an online questionnaire.
IJCRT's Publication Details
Unique Identification Number - IJCRT2303642
Paper ID - 232624
Page Number(s) - f579-f595
Pubished in - Volume 11 | Issue 3 | March 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Arun Kaushal, Lakshay Jindal, Ayush Gupta, "A study on antecedents of Green Consumption behavior in emerging economy", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 3, pp.f579-f595, March 2023, Available at :http://www.ijcrt.org/papers/IJCRT2303642.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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