Published Paper Details:

The current environmental awful conditions are ever more threatening consumer health and wellbeing at both globally and nationally. Therefore, consumers are becoming more sensitive in their environmental attitudes, perceptions, preferences and purchases. The apprehension for environmental degradation has resulted in a new segment of consumers and these consumers have been identified as one who avoids products which are possible danger for health, damage the environment during production, use materials derived from threatened species or environment and cause unnecessary waste. The objective of the study is To examine the consumer democrafic profile of towards eco-friendly products and To analyse the consumers buying behaviour towards eco-friendly product. Convenience sampling technique has been adopted to collect data from 275consumers only from using green product in kanyakumari District. It is suggested to increase the satisfaction of the green products among respondents by taking several measures. The promoters must meet the respondents' expectations for purchasing green products and increase their level of satisfaction.