Published Paper Details:

The South is also well known for its textile industry in addition to being renowned for its natural attractiveness. Tirupur is a significant textile hub and India's knitwear headquarters. Through its textile industry, the city provides job opportunities to more than six lakh people. With numerous players entering in to the market, it has emerged as one of the dynamic and quick-paced sectors. India's retail industry is edging closer to the next big surge. As evidenced by the sizeable retail stores, India has become the centre of modern retail. The study's main objective is to comprehend consumer satisfaction proximate retail outlets in Tirupur city. Every promotional campaign must include a crucial element aimed at raising customer realism. 200 sample were collected, statistical tools such as percentage analysis, weighted score ranking analysis, chi square test were used to analysis the data. The outcome of this analysis revealed that the consumers were cheerful with the service they received. The retail establishment must focus on future development to increase the range of goods that foster a positive attitude and result in consumer satisfaction.