Published Paper Details:

The progression of science and the development of information gives rise to a bigger role of e-commerce in a person's day-to-day life. This change, however, does not come without its challenges. The limitation of personal interaction with the products poses difficulties for the majority of the consumer demographic. This experience lowers the user's perception of the products and provides no real shopping encounter. Mobile Augmented reality technology is a novel type of information technology, that has garnered much awareness and observation in recent years. Augmented reality technology has also been included in the crucial technologies that have the power to alter future shopping trends. This paper instigates the principles and basic conceptualization of Augmented Reality Technology, Analysis of Feasibility, and Development of applying Augmented Reality Technology in Mobile E-commerce in India. Augmented Reality Online Shopping is vastly different from any traditional Online Shopping Application. Online shopping with AR technology can reach real-scene video displays synchronized to Computer generated virtual content. Online shopping and Augmented Reality combined with the present scenario allow consumers to discern an immersive feeling. Augmented Reality imparts some major characteristics that make consumers' purchase intentions more powerful and secure. example; a 360-degree panoramic view and the combination of consumer goods and a real living environment purchase consumer goods fun and authenticity is greatly improved to prompt the curiosity of consumers to create a highly interactive shopping activity.