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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A STUDY ON BRAND PREFERENCE TOWARDS HINDUSTAN UNILEVER LIMITED IN KARAIKUDI TOWN
Authors
Dr.S.VIJAYALAKSHMI
Keywords
Consumer Goods, brand preferences, brand awareness, satisfaction
Abstract
Customers in India are also spending more in FMCG as their standard of living is growing. HUL has placed itself successfully in the position of market leader in FMCG products. To maintain their market leadership, it pursues innovative distribution mechanisms to reach the millions of potential consumers in both urban areas and small remote villages. The Individual consumer has a set of preferences and values whose determination is outside the real economics. They depend upon culture, education, and individual tastes. The measure of these values in this model for a particular product is in terms of the real opportunity cost to the consumer who purchases and consumes the product.
IJCRT's Publication Details
Unique Identification Number - IJCRT2303421
Paper ID - 232451
Page Number(s) - d661-d664
Pubished in - Volume 11 | Issue 3 | March 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.S.VIJAYALAKSHMI, "A STUDY ON BRAND PREFERENCE TOWARDS HINDUSTAN UNILEVER LIMITED IN KARAIKUDI TOWN", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 3, pp.d661-d664, March 2023, Available at :http://www.ijcrt.org/papers/IJCRT2303421.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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