Published Paper Details:

This study aims to assess the impact of COVID-19 and identify the factors that influence consumer purchasing behavior when shopping online. Conceptual and empirical studies on consumer behavior when shopping online were reviewed. A literature search was conducted using a term-based search approach limited to a specific period and a specific online database. Commonalities and trends are group variables influencing consumer buying behavior when shopping online. The research shows that several key factors of online and offline purchases have influenced consumer purchasing behavior because of the COVID-19 crisis. By examining the factors, policymakers can allocate resources to develop measures to improve the consumer experience. It will be interesting to see if the above variables are further explored in the future. Researchers, academics, and those working in the field of consumer behavior will benefit from this study to understand the many aspects that influence consumer behavior.