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ABSTRACT Consumer behaviour research is a useful tool in marketing for all sorts of organisation. Also, consumer behaviour is the study of how individuals and groups, and organisations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Studying consumers provide clues for improving or introducing products or services, setting prices, devising channels constructing messages, and developing other marketing activities. Marketers are always looking for emerging trends that suggest new marketing opportunities. Successful marketing requires that companies fully connect with their customers. Understanding consumers - gaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their shopping brand. How fast they achieve this depends on their budget and time available to their shopping. The research report on, � A Study on Shopping Behaviour of Women � A Special Reference to Palani� Is To Study How women shopping behaviour can leverage medias to penetrate their markets, reach their customers and develop relationships in a personal and direct manner that can catapult their shopping and raise their awareness as successfully as women�s shopping behaviour. The report also discloses the influence of women�s shopping behaviour.