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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
INFLUENCE OF FAMILY’S INCOME ON THE BUYING BEHAVIOUR OF SMARTPHONES IN HARYANA
Authors
Gagan, Dr. Anjali Arya
Keywords
Smartphones, Customers, Influence and Family Income.
Abstract
Smartphones have invaded every facet of everyday life. These have drastically altered the way we engage with one another, get information, and stay connected to our surroundings. The major goal of the current study is to determine the influence of a family�s monthly income on the buying behaviour of smartphones in Haryana. A sample of 1000 smartphone customers from rural and semi-urban regions of Haryana have been chosen for this study. A structured questionnaire has been used to collect the data and SPSS software has been used for the analysis. It has been found that there is a significant influence of a family�s monthly income on the buying behaviour of smartphones in Haryana.
IJCRT's Publication Details
Unique Identification Number - IJCRT2303286
Paper ID - 232395
Page Number(s) - c567-c569
Pubished in - Volume 11 | Issue 3 | March 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Gagan, Dr. Anjali Arya, "INFLUENCE OF FAMILY’S INCOME ON THE BUYING BEHAVIOUR OF SMARTPHONES IN HARYANA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 3, pp.c567-c569, March 2023, Available at :http://www.ijcrt.org/papers/IJCRT2303286.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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