Published Paper Details:

Short introduction: Behavioural finance has been growing over the last twenty-five years specifically because investors rarely behave according to the financial and economic theories. The investors� main aim is to maximize wealth. However, there are many occurrences where emotions and psychology impact the decisions, causing the investors to behave in an unpredictable or irrational way. Thus, it is interesting to study how investment instruments are affected by the behavioral biases of the investors. Purpose: The main objectives of this research paper were to examine whether investors in Ahmedabad city were affected by behavioural biases or not, also, to examine whether there is any correlation between Mental accounting and Nudging as a behaviour biasness and do they effect investors decision making. The secondary objective was to examine what are the preferred sources of information of investors before taking their investment decisions. Various parameters were covered and an attempt was made to know whether investors of Ahmedabad city had such behaviour biases while making their investment decision or they were rational enough. Methodology: As this research was a descriptive research type, in this research as primary source of collection, questionnaire had been created and 100 investors in Ahmedabad city had been covered as the sample size. Test applied: Statistical tests such as Chi square, Spearman�s correlation and Single Variable Analysis were used to get the results. Findings: The findings from the test applied proved that Ahmedabad city investors had behavioural biases and there is negative moderate correlation between Mental Accounting and Nudging.