Published Paper Details:

The present study examines the function that social media platforms play in the course of promoting and disseminating works of art and design. It focuses on the growth of social media platforms as a significant network for artists and designers; the methods in which it increases visibility and democratises the art world; the strategies required to stand out and engage audiences; the means in which it supports build personal brands and establish thought leadership; the impact it has on connecting with collaborators and clients; its role in the art market; and its ability to give artists and designers a platform for engaging in socially and politically charged conversations. This paper argues that social media is a major force for social change by analysing these trends and claiming that social media allows artists to bypass traditional gatekeepers and establish direct relationships with their audiences while also providing them with the means to engage in larger conversations and make insightful impacts.