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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
“A STUDY ON INTERNATIONAL PRODUCT STRATEGIES WITH REFERENCE TO DABUR”
Authors
NIRAVKUMAR KANTILAL PATEL, Dr. M. SUMETHA
Keywords
global network, product strategy
Abstract
In my PDCS minor project, I've chosen to focus on a "international product strategy study of dabur India ltd." There are a lot of factors that led me to choose this project. For the reason that there is a vast amount of ground to cover in the study of it. When it comes to the fast-moving consumer goods market, Dabur is at the very top. Its breadth of offerings includes food and drink in addition to household and personal care items as its primary market share drivers. Around two-thirds of Indians use a product from one of Dabur's 20 different consumer categories. It employs more than 15,000 people and has over 1,200 managers. With over 2000 suppliers and colleagues, it has established a global network. Every day, they go to work to make the future a better place. They're doing it for both new and old additions to their mixes.
IJCRT's Publication Details
Unique Identification Number - IJCRT2303157
Paper ID - 232193
Page Number(s) - b409-b423
Pubished in - Volume 11 | Issue 3 | March 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
NIRAVKUMAR KANTILAL PATEL, Dr. M. SUMETHA, "“A STUDY ON INTERNATIONAL PRODUCT STRATEGIES WITH REFERENCE TO DABUR”", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 3, pp.b409-b423, March 2023, Available at :http://www.ijcrt.org/papers/IJCRT2303157.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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