Published Paper Details:

Purchasing products and services online is known as e-shopping or online shopping. In recent years, e-commerce and online shopping on the Internet has become more popular due to the increase in the number of people accessing the Internet and using mobile phones. Without the Internet, e-commerce would not be possible. In the zero-channel distribution model, consumers buy products directly from the manufacturer without intermediaries such as intermediaries or online shopping, and they can get various things such as clothes, shoes, technical equipment and services. It saves you time, money and energy. Thanks to advancements in technology, most people now prefer to shop online rather than traditional brick and mortar stores when it comes to shopping. A growing number of retail giants are combining the two strategies to achieve the best results. This study analyzes online and in-store purchases, as well as customer perceptions of both. Why men prefer online shopping to physical stores ? Many people prefer to shop at malls attached to real malls for security reasons. People are gradually shifting towards online shopping, but most people's attitudes are not yet. According to our findings, Flipkart and Jabbing are two of the most popular online retailers. More and more buyers choose to buy online, and the number of people who buy online is also increasing.