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  Published Paper Details:

  Paper Title

A STUDY ON ONLINE SHOPPING APPAREL AMONGST GENERATION - Z

  Authors

  Mahto Tinkle Kumar Umesh,  Digvijay Singh Mandloi,  Vidhyalakshmi Narayanan

  Keywords

Generation Z, Online Shopping

  Abstract


The term Generation Z (Gen Z) refers to the generation that uses the Internet the most often and is the friendliest to applications and websites. Gen Z membership has been increasing, and it is anticipated that by 2020, to surpass all other market segments in size. Future company strategies will be impacted by Gen Z, which will be exacerbated by the emergence of Industry 4.0, which will push businesses to alter their business models. One of the shifts is a paradigm shift by businesses toward an internet-based business model (e-business model/e-commerce), such as online stores, from the old business model. People's purchasing patterns have altered as a result of the fast expansion of online retailers, particularly among Gen Z. Online purchases seem to be on the rise among Generation Z. The easiest way to increase their lifelong loyalty is to target them.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2303102

  Paper ID - 232121

  Page Number(s) - a869-a877

  Pubished in - Volume 11 | Issue 3 | March 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Mahto Tinkle Kumar Umesh,  Digvijay Singh Mandloi,  Vidhyalakshmi Narayanan,   "A STUDY ON ONLINE SHOPPING APPAREL AMONGST GENERATION - Z", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 3, pp.a869-a877, March 2023, Available at :http://www.ijcrt.org/papers/IJCRT2303102.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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