Published Paper Details:

The present study covers a wide spectrum of issues involved in the marketing of high yielding and hybrid seeds in the study area. The interrelated aspects of marketing of seeds have been performed by the farmers and the concerned seeds companies. The assured market and better price for the hybrid seeds were the compelling factors for starting the seed farming as asserted by all the farmers. The market is assured since the seeds companies enter into an agreement with the farmers for purchasing all their seed. Similarly price of the hybrid seeds is much better than the other seed. Hence price incentive has been another factor for inducing the seed farmers to go into the seed farming as an alternative to traditional agriculture. As per pre agreement of seed companies brought raw seeds from farmers. After buying raw seeds company following many marketing dimension in there level. This study has focused on the strides made in marketing of hybrid and high yielding varieties of seeds. The study has led to some significant findings and conclusions which have been summarized here to provide a brief comprehensive picture of the research findings on the subject.