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Advertising is a powerful form of social and commercial communication through any of the established mass media such as the press, radio, television, and film. One of the most crucial tools of marketing communications, advertising is a strong communicative force that is highly visible and aids in the sale of goods, services, concepts, and other things. Many people think that advertising captures the demands of the moment. There are commercials everywhere, whether one likes them or not. Overcome the effect of advertising on anyone advertising literacy plays a very crucial role. It prevents society from the harmful effect of advertising. this literature review examines the concept of advertising literacy among young adults, with a focus on empirical research conducted in the past decade. Advertising literacy refers to individuals' ability to critically evaluate and understand advertising messages and has become an increasingly important topic as advertising pervades modern society. The review analyzes studies that investigate the factors that influence advertising literacy, including demographics, media use, and education level. Additionally, the review explores the impact of advertising literacy on consumer behavior and decision-making. The findings suggest that while advertising literacy varies among individuals, it can be improved through education and media literacy programs. The review concludes by highlighting the need for further research in this area, particularly about the effectiveness of advertising literacy interventions.