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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
CONSTRUING LGBT RESPONSES TO MAINSTREAM LGBT ADVERTISEMENTS DURING PRIDE MONTH: AN APPLICATION OF PERCEIVED BRAND AUTHENTICITY
Authors
Mr. Ajay Chandel, Rayudu Aakash, Pranoti Ghadge, Amal Sudhir Attingal
Keywords
Advertisement, LGBTQ, LGBT Brand Authenticity
Abstract
Pride month comes as a celebratory period where the LGBT community celebrates self-expression. This also comes as a period where brands all over the world color their logos in rainbow colors to show their support for the LGBT community. However, there is much to doubt about brands' intentions as their rainbow-colored logos resort back silently as the pride month passes. This might appear immoral, unethical, and inauthentic to many LGBT community members. This research attempts to unearth the factors that lead to LGBT brand authenticity. Antecedents were subjected to multiple regression to further identify the antecedents most predictive of LGBT brand authenticity.
IJCRT's Publication Details
Unique Identification Number - IJCRT2302648
Paper ID - 231773
Page Number(s) - f236-f244
Pubished in - Volume 11 | Issue 2 | February 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mr. Ajay Chandel, Rayudu Aakash, Pranoti Ghadge, Amal Sudhir Attingal, "CONSTRUING LGBT RESPONSES TO MAINSTREAM LGBT ADVERTISEMENTS DURING PRIDE MONTH: AN APPLICATION OF PERCEIVED BRAND AUTHENTICITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 2, pp.f236-f244, February 2023, Available at :http://www.ijcrt.org/papers/IJCRT2302648.pdf
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Volume 12 | Issue 6
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Volume 12 | Issue 6
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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