Published Paper Details:

The purpose of this paper is to find out how pre-engagement activities by companies during the onboarding process help them build employer branding. For the purpose of this study that is being conducted on Generation Z, taking into account a focus group, we have asked certain questions related to their experience during pre-onboarding and employer branding experiences. Based on various relevant literature reviews that are described below, we have taken into account these studies by different authors that have previously been conducted in this research area. The study also focuses on the behavior of organizations during pre-onboarding and engagement activities during orientation programs so as to create goodwill in the eyes of new joiners. A qualitative research technique was used to carry out the research wherein we have asked certain quotient based upon the themes that we have created for different onboarding activities that had done by the companies. We have created respondent profile analysis, where in we have analysed the key engagement activities that are done by the companies to showcase their organizational brand before potential candidates.