Published Paper Details:

The study looked at how consumers felt about the automotive industry and two specific businesses, TATA MOTORS and MARUTI SUZUKI. India has a sizable population, and the majority of its citizens are well off enough to be able to buy a car for their family. Additionally, India has a sizable automobile market. Two names stand out in India's automotive sector without a doubt: Maruti Suzuki and Tata Motors. The emphasis on cost and the plan to make it simple to buy the cars are two important factors in the company's success. Both businesses are vying for domination in Central India while also making every effort to make it as simple as possible for customers to buy cars. Therefore, it becomes crucial to comprehend consumer preferences for both brands in a market, which are both valued highly by the industry as a whole. The study used a questionnaire that included questions about the cost of the car, its fuel efficiency, how well it was maintained, the after-sales services the company gave, the financial services it provided for the purchase, its performance .