Published Paper Details:

When it comes to the South Asian economy, Thailand is a major player. Bangkok, the country's capital, is the country's social and economic centre. It piqued the interest of several foreign retailers, who subsequently set up shop in Thailand. Its retail sector is developing rapidly to accommodate the needs of internet-enabled shoppers with a wide range of preferences. As a result of the pandemic, the Thai economy as a whole and several economic sectors have suffered. The expansion of Thailand's consumer market has been propelled by the country's improving economic situation. Thailand's food retail industry is forecast to develop mildly to moderately, with online food retail witnessing significant growth despite the predicted contraction of 5-10% for the first quarter of 2020 due to the effect of the epidemic on the retail sector as a whole. While the retail industry as a whole in Thailand has been hit hard, convenience shops and online shopping have thrived despite the downturn. Grocery product sales via the internet distribution channel increased dramatically during the -triggered shutdown period in 2020. Rapid development in contemporary retail was seen in Bangkok and other highly urbanized cities as a result of rising tourism and a number of government initiatives, including the opening of the domestic market to international investors and the use of cutting-edge technology in the retail industry.