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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A STUDY OF CONSUMER BEHAVIOR ON COSMETIC BRANDS AND PRODUCTS: A CASE OF VADODARA
Authors
Ashwani Vishwakarma, Jayesh R Khuntad, Tushar Pradhan
Keywords
Cosmetic Product, Consumer behavior, Buying behavior, Income level & Spending level.
Abstract
Over the past few decades, the cosmetics industry in India has grown at a rapid rate. The most important factor in the rapid growth of the cosmetics industry is consumers' increased awareness of hygiene and beauty as a result of technological advancement, globalization, and increased purchasing power. A paradigm shift in the behaviour of consumer in the purchase and use of cosmetics has occurred as a result of a shift in lifestyle, increased disposable income, rising status, migration, demand for superior quality, shifting consumer preferences, and advertisements. The consumer purchasing power increased as a result of the decade-long increase in the number of men & women entering the workforce. The purpose of this study is to investigate the purchasing patterns of cosmetic consumers.
IJCRT's Publication Details
Unique Identification Number - IJCRT2302500
Paper ID - 231554
Page Number(s) - e43-e51
Pubished in - Volume 11 | Issue 2 | February 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ashwani Vishwakarma, Jayesh R Khuntad, Tushar Pradhan, "A STUDY OF CONSUMER BEHAVIOR ON COSMETIC BRANDS AND PRODUCTS: A CASE OF VADODARA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 2, pp.e43-e51, February 2023, Available at :http://www.ijcrt.org/papers/IJCRT2302500.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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