Published Paper Details:

Consumer preferences play a significant role in determining brand success in a competitive bath soap market. This research paper aims to understand the preferences of consumers in Vadodara City towards bath soap. The research will be conducted using a mixed-methods approach that combines both quantitative and qualitative methods of data collection. Quantitative data will be collected through a structured online survey, while qualitative data will be collected through focus group discussions. The survey will be conducted on a sample of 160 respondents selected using an appropriate sampling technique. The survey questionnaire will consist of questions regarding consumer demographics, brand preference, product attributes and purchasing behavior. The study will cover various aspects of consumer preferences, including product attributes such as fragrance, ingredients, packaging, price and brand reputation. The collected data will be analyzed using statistical methods such as descriptive statistics, regression analysis and factor analysis. The findings of this study will be useful for bath soap companies in Vadodara city to understand the preferences of their target audience and create effective marketing strategies to meet their needs and wants. The results of the study will add to the existing body of knowledge on consumer preferences towards bath soap and provide insight into the specific needs and wants of consumers in the city of Vadodara. The study will also identify opportunities for further research and provide directions for future research in this area.