Published Paper Details:

The phrase "investment" refers to any method of obtaining future income. To invest is to put money into something with the expectation of future reward. The purpose of this research is to learn how investing expertise and risk perception influence financial choices. Investing is not possible if investors do not cover saving. Those who must save engage in this type of activity, where investments are made using their savings, or, to put it another way, it is the people who will have to save who invest their savings. There are many different financial options, including banking, gold, real estate, post services, mutual funds, systematic investment plans, Stock market and so forth. Investors constantly make investments with a variety of goals in mind, including profit, security, safety, and stable income. The purpose of this study is to examine attitudes and actions towards the various investment opportunities that are accessible and to determine their relationships. The researcher's findings indicate that salaried employees take into account both safety and a favorable return on frequent investments. With a sample size of 200 salaried individuals, the researcher explored the various investment avenues in this article, as well as some considerations when selecting an investment. The survey was conducted in the Vadodara, Gujarat using a structured questionnaire. Percentage, tables, and graphs have been used to analyze and illustrate the data. The researcher's analysis revealed that salaried employees take into account both safety and a favorable return on frequent investments. It also seeks to provide insight on the elements taken into account for an adequate investment.