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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
UNDERSTANDING THE PURCHASE DECISION MAKING OF GENERATION Z IN INDIA FOR ELECTRONIC GADGETS
Authors
KVS Naveen Krishna, Dhruvin Chauhan
Keywords
Generation Z, Influencer marketing, electronic word of mouth (EWOM), Purchase decision
Abstract
This research study aims to explore the purchase decision making of generation z in India for electronic gadgets. with rapid growth of the electronic gadgets market in India, understanding the decision-making process of generation z is crucial for business to develop their business strategies. The study uses qualitative data collection method mainly experimental research. This method employs a survey by asking questions like what, why, how to collect data on the factors influencing the purchase decision making process of generation z. By understanding the preferences and decision-making process of this generation, business can develop their marketing strategies to effectively target and engage with generation z consumers. Overall, this study contributes to the consumer behaviour and provide valuable insights into the purchase decision making process of generation z in India for electronic gadgets.
IJCRT's Publication Details
Unique Identification Number - IJCRT2302395
Paper ID - 231354
Page Number(s) - d256-d263
Pubished in - Volume 11 | Issue 2 | February 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
KVS Naveen Krishna, Dhruvin Chauhan, "UNDERSTANDING THE PURCHASE DECISION MAKING OF GENERATION Z IN INDIA FOR ELECTRONIC GADGETS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 2, pp.d256-d263, February 2023, Available at :http://www.ijcrt.org/papers/IJCRT2302395.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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