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  Published Paper Details:

  Paper Title

A STUDY ON FACTORS AFFECTING CONSUMER LOYALTY TOWARDS TELECOMMUNICATION INDUSTRY FOR GEN Z IN GUJARAT

  Authors

  Vidhya Lakshmi,  Ankit .Pravin. Varma,  Bhushan .R. Chaudhari

  Keywords

Consumer Loyalty, Network, Telecommunication Industry, Satisfaction, Service, Gen Z, Quality, Switching Cost, Internet.

  Abstract


The study help in understanding the relationship between the variables and the effect of each variable on customer loyalty. In the discussion section, the findings of the study are discussed in detail. This section also provides a critical evaluation of the results and provides insights into the factors that influence customer loyalty in the telecommunication network in India. The study concludes with a conclusion and recommendations section, where the main findings of the study are summarized and suggestions are made for future research. It is important to note that customer loyalty is a complex concept that is influenced by various factors. Therefore, it is important to consider the interplay between these factors in order to better understand the factors that influence customer loyalty in the telecommunication network in India. The research aims to evaluate the effect of trust, service quality, customer satisfaction, and customer perceived value on customer loyalty in the telecommunication network in India. The study is expected to provide insights into the factors that influence customer loyalty and help telecommunication companies in India to improve their services and retain their customers. Regarding data analysis and interpretation, it is important to use appropriate statistical techniques to analyze the data collected from the survey. This will help in identifying the relationships between the variables and their impact on customer loyalty. It is also important to provide a clear and concise interpretation of the findings, which should be supported by evidence from the data analysis. Where the findings of the study are compared and contrasted with previous research in the same area. This helps in identifying any similarities and differences in the findings and provides insights into the factors that influence customer loyalty in the telecommunication industry in India. It is important to critically evaluate the findings and provide recommendations for future research in this area. Our research is based upon Gen Z in Gujarat, how this age of generation is loyal towards their telecommunication industry and what are the factors which affect their loyalty, standard of living, status, symbol, money, satisfaction, trust. Understanding the various new techniques and Innovative telecommunication industry does for customer loyalty. Identifying what is more important the quality or the price provided by industry. Analyzing the ratio of different users in vi, Airtel, jio, BSNL etc. Identify the prepaid and postpaid users, and also switching rates from one telecom to another telecom analyzing the reasons for switching. , a well-written and well-structured research paper can provide valuable insights into the factors that influence customer loyalty in the telecommunication industry in India and help telecommunication companies to improve their services and retain their customers.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2302272

  Paper ID - 231141

  Page Number(s) - c187-c209

  Pubished in - Volume 11 | Issue 2 | February 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Vidhya Lakshmi,  Ankit .Pravin. Varma,  Bhushan .R. Chaudhari,   "A STUDY ON FACTORS AFFECTING CONSUMER LOYALTY TOWARDS TELECOMMUNICATION INDUSTRY FOR GEN Z IN GUJARAT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 2, pp.c187-c209, February 2023, Available at :http://www.ijcrt.org/papers/IJCRT2302272.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
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