Published Paper Details:

Cultural radical egalitarianism arose as a result of commercialization, but cultural hybridization is also occurring place at the same time. Korean wave, also known as Hallyu, is a consequence of cultural integration and is a fusion of Korean customs and an occidental way of life. In dramas and films, it is clear that Korean society may be modernized without abruptly abandoning its traditions. It is a difficult endeavor to combat the cultural invasion of the Korean wave, which is growing as an alternative type of modernism, in India's North East region. Gradually but surely, Korean dramas, movies, fashion, and some other forms of cultural invasion are pepping up interest in and enthusiasm for India's North East, particularly among young people. The viewer's fascination was piqued by the attribute of familiarity and proximity to cultural traditions. It is challenging for the residents of the East End to form a sense of bond with mainland India due to their cultural differences from those who live in mainstream. Unlike the Korean wave, Indian culture and contemporary culture are not as widespread. Additionally, the quality of the actors' appearances and beauty, as well as traits like fashion and style, realism and common sense, and consistency in flow, contribute to the promotion of the wave, which neither the government nor the locals reject.