Published Paper Details:

ABSTRACT Organic food refers to crops or livestock that are grown on the farm without the application of synthetic fertilizers or pesticides, and without using genetically modified organisms. The high growth of population and life expectancies during the recent years increased demand for food supplies in India. Consumer surveys indicate that the public is concerned about the awareness of the organic food products and safety of the produce that they purchase in stores due to possible pesticide contamination. The paper aims to find out the consumption pattern and purchase frequency of organic food in urban area of Bengaluru. The size of the sample was 106. The study was conducted using Google forms and through interview. Face to face interview was carried out in Organics Store with the consumers who had come to purchase organic food products. Demographic profiles considered in this study are; age-group, gender, education, occupation, income and number of members in the household. Among the 106 respondents, the numbers of female respondents were 62.3 percent while the study had 37.7 percent of male respondents 32percent of the respondents preferred supermarket as place of purchase. 97 percent of the respondents agreed that organic foods are healthier 82 percent of the respondents agreed that organic foods are natural. Consumers are more inclined towards organic products due to health benefits that it possesses. Middle-aged group are the most common respondents for organic food. This is because they become health conscious at this stage of life. Increasing the awareness level of organic products, encouraging people to create their own organic garden can increase consumption of organic foods.