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  Published Paper Details:

  Paper Title

A CRITICAL STUDY ON EVOLUTION OF TRADE (FMCG) IN INDIA

  Authors

  GARIMA PUNIYANI

  Keywords

Pricing Policy, Customer Behavior, Market Share of Product, FMCG, financial performance.

  Abstract


FMCG items are now and again consumed by all areas of the general public and a significant part of their pay is spent on this merchandise. FMC Goods area is the fourth biggest area in India contacting everyone's life consistently. The evolution of Consumer behavior leads to a great evolution in the manufacturing process of the goods. With the current period of globalization needs of buyers changes with time. With this work, a study is presented in the evolution of trade in INDIA (Four Stages of Evolution). Secondly, the focus will be on changing the pricing policies of FMC Goods. The methodology adopted for this is Qualitative research methods, A combination of grounded theory and phenomenology, as well as constructive approaches.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2212590

  Paper ID - 229319

  Page Number(s) - f194-f199

  Pubished in - Volume 10 | Issue 12 | December 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  GARIMA PUNIYANI,   "A CRITICAL STUDY ON EVOLUTION OF TRADE (FMCG) IN INDIA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 12, pp.f194-f199, December 2022, Available at :http://www.ijcrt.org/papers/IJCRT2212590.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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