Published Paper Details:

Milk has a special place in Cooperative society. A study of milk marketing practises in the Naickenpalayam Panchayat of the Coimbatore District using dairy cooperatives. The research investigation makes use of both primary and secondary sources. The secondary information from the selected societies' corresponding annual reports and accounts. The survival of low- and middle-income farmers depends heavily on the dairy industry for their industrial systems. In rural areas, cooperative societies are utilised for the sale of dairy products. Furthermore, studies like this would shed light on how societies perform and the obstacles dairy producers confront when marketing their goods. The main limitations include poor managerial competency, a paucity of competent Whether cooperatives evolve into member-owned sovereign organisations that are operated effectively, freed from extraneous limitations by special stakeholder individuals, and governed by the officials picked by respective members, they could have a bright future in India in the new era. The field survey approach described in the existing study's methods and materials was used to survey 200 farmers. Simple percentage tools and approaches were also used.