Published Paper Details:

The study intends to measure the mediating influence of passenger Satisfaction with Betterment of services, Value for Money towards Service Standard and airline affinity. The study is conducted with passengers traveling from Telangana. The study is conducted on 637 departing passengers from Hyderabad Airport in Telangana, as a sample. The sample respondents are identified using purposive sampling method. Causal research design is used for formulation of the study. Findings revealed that antecedents have direct and significant influence on Service Standard, Satisfaction with Betterment, Value for Money, and Affinity toward Airline. Furthermore, significant direct influence has been found between Service Standard and Satisfaction with Betterment; Satisfaction with Betterment and Affinity toward Airline, Service Standard and Value for Money; and Value for Money and Affinity toward Airline. Mediating influence confirms that Satisfaction with Betterment has partial mediation between Service Standard and Affinity toward Airline. Similarly, Value for Money has partial mediation between Service Standard and Affinity toward Airline.