Published Paper Details:

E-business provides value chains with a high degree of organizational (outsourcing) and geographic (offshoring) flexibility, allowing firms to purchase intermediate goods and business services on a global scale. The rise of e-business alters the geography of work: information-processing tasks lend themselves to various forms of teleworking, whether at home, on the road, or in a coworking space... E-commerce is a subset of e-business, related to trade of goods and services. E-commerce is often defined as business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C). E-marketing is one of the elements in the center of E-business. It helps bring customers near and helps understand them better, increasing the value of an item and enlarging distribution channels using search marketing. The research paper focuses on the study attempted earlier with respect to E marketing and identify advantages, disadvantages, opportunities and challenges.