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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
UNDERSTANDING MODELS OF CONSUMER BEHAVIOR
Authors
Dr. Navneet Saini
Keywords
Consumer, Behavior, Model, Learning, Variable.
Abstract
This article reviews the prominent models of consumer behavior and identifies their strengths and limitations. It sheds light on the Economic model, the Pavlovian learning model, the Fruedian model, the Howard-sSheth model and the Niscosia model. An effort has been made to cover all the notable models of consumer behavior in order to explain the purchasing behavior of the consumers. Understanding the process of consumer decision-making enables the marketers to develop more efficient and effective strategies for assisting consumers in a better way through the process to a resolution that is mutually beneficial.
IJCRT's Publication Details
Unique Identification Number - IJCRT2212362
Paper ID - 229018
Page Number(s) - d382-d387
Pubished in - Volume 10 | Issue 12 | December 2022
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Navneet Saini, "UNDERSTANDING MODELS OF CONSUMER BEHAVIOR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 12, pp.d382-d387, December 2022, Available at :http://www.ijcrt.org/papers/IJCRT2212362.pdf
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Volume 12 | Issue 7
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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