Published Paper Details:

In increase with infrastructure and development, the use of Automobile & FMCG have been increasing from years. This has paced up speed to shift on two-wheeler vehicles for better convenience. The use of bullock carts and 3-wheeler rickshaws has lowered down to greater extend. India ranks first in the world surpassing china in production of two-wheeler vehicles from 2017. Majority of Indians, especially the youngsters prefer two-wheeler vehicles over cars and other vehicle options. Bikes and scooters account for a significant portion of the two-wheeler market. The current state of rural marketing, particularly the decision-making process for acquiring a two-wheeler in a rural location, as well as its importance, current trends, and certain issues relating to rural marketing are discussed. In this article, we look at the demand for two-wheelers in rural areas, as well as the elements that influence the process of buying a two-wheeler, such as family, friends, dealers, servicing, and mileage.