Published Paper Details:

Insurance is an enormous opportunity for organizations to improve their bottom-line by addressing all the de strategic element, customer inter-actions, front and back office integration, CRM culture, change management etc. to attract new customer and hold on to the old ones. The successful in CRM implementation an organization must have a clear strategic vision that fosters the CRM culture and practices. The organization must selectively choose appropriate analytical tools and techniques to utilize the data and should also select the right vendor for supplying technology solutions. As CRM progress, vendors predict that the near future will see the sharing of common customer interaction channels, with a greater thrust on customization and personalization. CRM leverages and amplifies customer base of an organization through efficacious and efficient marketing. In fact CRM has brought up new dimensions in the field of marketing by significantly improving marketing functioning and execution. The Customer Relationship management is the key factor for the success of an organization as it builds a base of loyal customers.