Published Paper Details:

ABSTRACT Cosmetic market is one of the best growing market sections which have been competitive and grown continually during the past few years. The research attempts to study the consumers contentment towards Lakme products in Villupuram. The purpose of this study is to identify the consumer contentment on Lakme products. The data was collected from 50 respondents through primary data by the structured questionnaires. Statistical tools such as percentage analysis, chi-square analysis, cross- tabulation analysis has been used to analyse the data. It is suggested that the price of the products to be reduced and cosmetic stores should reduce their advertising spending particularly in Urban areas and focus on online advertisement to reach new generation customers. It is concluded that contentment was important factor to forecast the sales of any product in a particular area. Consumers are motivated by the advertisement as well as majority of the respondents are satisfied by the way of availability, quality, quantity.